standardization

Finding Hope Amid the Hops

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Finding Hope Amid the Hops 2

  A review of The Audacity of Hops: The History of America’s Craft Beer Revolution by Tom Acitelli (Chicago: Chicago Review Press, 2013) *          *          * In the world of mass standardization, the American beer industry stands out. Its gigantic breweries have dominated market share and undiscerning palates for decades. In 1975, some 50 … Read more

The Demise of Buttermilk

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The Demise of Buttermilk 1

The book, Return to Order: From a Frenzied Economy to an Organic Christian Society—Where We’ve Been, How We Got Here, and Where We Need to Go, criticizes the mass standardization of products by claiming it tends to sacrifice quality and taste for a rough equivalent. This leads to mass markets and bland … Read more