stress

The Stressed-Out Consumer Needs Wisdom, not More Marketing

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The Stressed-Out Consumer Needs Wisdom, not More Marketing

Marketers typically create excitement around a product to get people to buy the item and the experience associated with it. The greater the hype, the more likely the consumer will get it. Excitement equals profits. Perceived loss translates into a desire to buy. High emotions often trump actual need. However, a new … Read more

When Misery Has Too Much Company

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When Misery Has Too Much Company

Misery has a lot of company these days. Perhaps too much. The number of those unhappy, stressed, or lonely has reached its highest point on record. America is not alone in its misery. However, it is hardly consoling that the whole world keeps it company. This climate of discontent is the consistent … Read more