Software Developers Compete for Our Primal Instincts

Marketers have long understood that one of the most powerful weapons in their arsenal is fear created by anxiety. While anxiety is not properly fear, it does trigger fear, which in turn activates our primal instincts—the fight-or-flight syndrome. Anxiety can … Continue reading

Ivanpah — Not so Squeaky Green

Promoted as the future of renewable clean solar energy, the Ivanpah electric generating plant has less to boast about than first thought. With three massive towers rising 495 feet high and 352,000 mirrors focusing sunlight toward the tops of the … Continue reading