Looking at the headline, it seemed too good to be true. Perhaps it was clickbait especially driven by algorithms to appeal to a conservative Christian demographic. The headline said Google canceled a drag queen show for its employees. It could not possibly be true since the search engine giant is one of … Read more
Marketers have long understood that one of the most powerful weapons in their arsenal is fear created by anxiety. While anxiety is not properly fear, it does trigger fear, which in turn activates our primal instincts—the fight-or-flight syndrome. Anxiety can provoke many different types of fear: fear of missing out; fear of … Read more
Promoted as the future of renewable clean solar energy, the Ivanpah electric generating plant has less to boast about than first thought. With three massive towers rising 495 feet high and 352,000 mirrors focusing sunlight toward the tops of the towers to boil water with solar energy, Ivanpah is far less environmentally … Read more