The American TFP

Software Developers Compete for Our Primal Instincts

by John Horvat II December 2, 2020April 19, 2017

Marketers have long understood that one of the most powerful weapons in their arsenal is fear created by anxiety. While anxiety is not properly fear, it does trigger fear, which in turn activates our primal instincts—the fight-or-flight syndrome. Anxiety can provoke many different types of fear: fear of missing out; fear of … Read more

Three Signs That You Need to Stop and Disconnect From Your Electronic Devices

by John Horvat II December 15, 2020May 25, 2016

Electronic devices have become such an important part of everybody’s lives. Every day, people everywhere perform the mechanical ritual of checking e-mails, text messages, Twitter accounts and other social media platforms. The constant desire to connect quickly becomes an obsession to the point that some people do not know when to stop … Read more