Who Are the Glow Kids?

A bemused reader might scan the title of this book review and frown, “what in the world is a glow kid?!” But do not worry, the author of this review asked the same question when the book was recommended by … Continue reading

Software Developers Compete for Our Primal Instincts

Marketers have long understood that one of the most powerful weapons in their arsenal is fear created by anxiety. While anxiety is not properly fear, it does trigger fear, which in turn activates our primal instincts—the fight-or-flight syndrome. Anxiety can … Continue reading